History

In The Begining

Applications from the company intended to run Signal Radio were made sometime before the station went on air. A great deal of work went on behind the scenes with the then regulator the IBA (Independant Broadcasting Autority). Including pubic meetings and consultations which all formed part of the original application to serve Staffordshire and Cheshire with a truly 'local' radio station.

  After being granted the licence by the IBA, the real work started of

  turning the dream into reality. Signal Radio assembled a team of

  dedicated radio professionals. After securing premises in Stoke

  Road, Shelton, work began transforming them into a series of

  studios and offices.

  Signal Radio began broadcasting on September 5th 1983. At that

  time, it was just one station broadcasting on both AM and FM. It made

  a huge impact on the region from the first day and it became the

  number one choice across the area, a position it still holds today.

The name "SIGNAL" was adopted from the name of the Local Paper in the novels by Arnold Bennett, one of the area's famous sons. Over the years, many of today's celebrities have used Signal Radio as a springboard to success - Anthea & Wendy Turner, Phil Gayle, Caroline Aherne, Chris Moyles and Robbie Williams to name but a few.

The station was one of the very last stations in the country to split its frequencies. Signal Radio is now home to 2 radio stations on four frequencies.

Signal 1 and Signal 2 broadcast to a potential 870,000 people across Staffordshire and Cheshire. The three FM frequencies are, 102.6, 96.4 and 96.9 on medium wave Signal 2’s spot on the dial is 1170AM. Both Signal 1 & 2 also can be heard on DAB Digital Radio too.

Main Achievements

Signal Radio has always been known for its 'firsts' - in 1986 for example, it applied for, and won, the UK's first Restricted Service Licence (RSL) to cover the National Garden Festival when it came to Stoke-on-Trent.

The company is a real driving force behind many of the city of Stoke-on-Trent’s achievements. From the annual Music Festival, The Stoke-on-Trent Show, Battle of the Bands, Young DJ, The Youth Upfront Awards and ‘Live in the City’ at the Britannia Stadium which attracts over 15,000 people, all these projects were born at Signal Radio.

The station executes some excellent promotions throughout the year. A Week on Wheels continued into 2005 winning top awards for the Potteries Shopping Centre.

Signal 1 & Signal 2

Broadcasting to a potential audience of 870,000 adults across Staffordshire and Cheshire. Centred on the famous ‘Six Towns’, such is the ‘heritage’ that the ‘Signal Area’ - a region itself, has been created bridging the gap between the North West and the West Midlands.

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